The National Coffee Association (NCA) in the US will hold its 99th Annual Convention March 18-20th 2010 at The Ritz-Carlton Laguna Niguel in Dana Point, California. It is expected that more than 300 senior executives from the coffee industry will attend the two and a half day event.
“As our industry continues to grow in new and exciting ways, it’s more important than ever to take time away from our daily professional lives to get a strategic look at our business as a whole” said Robert F Nelson, NCA President & CEO. “We’re pleased to provide this forum for the entire coffee community to come together and collectively look to meet the challenges of a rapidly changing marketplace.”
Sessions at the event will focus on keeping pace with change and understanding how to maximize opportunities. Rocky Laverty, President and CEO of Farmer Brothers Coffee Company will kick off the convention with the keynote address.
Among general sessions on day one of the convention Scott Clemons, Managing Director of Brown Brothers Harriman & Co will offer insights into the US and world economy as well as the changing coffee trade. David Browning, Vice President, Coffee Initiative, at Technoserve will discuss challenges that East Africa faces as a region in marketing its coffee to the world market. Other presentations will include a government affairs update and a panel discussion on the issue of child labour.
Day two of the convention will include a sneak preview of the 2010 National Coffee Drinking Trends, a roaster roundtable discussion led by Stephen Schulman, Director of Business Development at S&D Coffee and Colleen Anunu, Director of Coffee at Gimme Coffee focusing on the issues and shared experiences in the roasting field, a social media discussion entitled ‘Marketing in the Digital Age,’ and a scientific update on issues related to coffee and health led by the NCA’s Scientific Advisory Group and a cupping session.