Willard (Dub) Hay was elected Chairman of the National Coffee Association (NCA) at the NCA’s Annual Meeting held at its 99th Annual Convention in Dana Point, California.
Previously, Mr Hay served the NCA as Vice Chairman. He is the Senior Vice President, Coffee & Tea at Starbucks Coffee Company, a post he has held since November 2002.
Mr Hay oversees green coffee purchasing, roasting, blending, and coffee education at Starbucks, and the implementation of CAFE Practices, Starbucks coffee buying guidelines.
Mr Hay’s term as Chairman of the NCA will be for one year. He takes over the chairmanship from Jonathan T Feuer, President of L M Zuckerman and Company who will continue to serve on the Board of Directors.
In addition to Mr Hay, the Board also elected John Boyle of Massimo Zanetti Beverage USA to a one-year term as the new Vice Chairman. Richard Emanuele, President of Coffee America (USA) Corp, continues into the second year of his two-year term as Corporate Secretary.