The National Coffee Association (NCA) in the US is to celebrate what it called “a century of service to the industry” in 2011, and plans to kick-off its Centennial year by setting aside Thursday January 20th 2011 as a day for a ‘National Coffee Break.’
Commemorating coffee’s place in US history and culture, the NCA will encourage members to mark the day by spearheading a wide range of customer-facing activities and events.
“This nationwide coffee celebration is part of the NCA’s National Coffee Break campaign, an effort to create excitement around coffee culture and consumption that will continue throughout that week and into NCA’s Centennial year,” said the association in a statement.
Providing a thematic backdrop and driver for the campaign is a soon-to-be-launched website – www.nationalcoffeebreak.org – which will combine knowledge, entertainment and promotional opportunities on what the NCA called “a dynamic, interactive platform.”
The NCA also has set up special social media platforms – @NtnlCoffeeBreak on Twitter and NationalCoffeeBreak on Facebook – to enhance visibility and industry engagement.