Paramount Coffee, the Michigan, US-based coffee roaster, is expanding its manufacturing, distribution and shipping operations at two sites in Lansing in order to accommodate growing nationwide sales.
The company has acquired a 58,000sqft building at 5133 W Grand River Ave, near Capital Region International Airport in Lansing. The site will house all of Paramount’s distribution and shipping operations and corporate offices, previously based at its manufacturing plant near downtown Lansing. The manufacturing operations will remain at the 130 N Larch site, but will expand with additional space and equipment.
Paramount has acquired the Abrams site property adjacent to its headquarters on Larch Street, allowing the manufacturing operations to expand from approximately 80,000sqft to 100,000sqft. “The expansion reflects not only our success in growing our sales but also Paramount’s commitment to the Lansing area,” says Steve Morris, Paramount’s President/COO.
Paramount’s growth has been fuelled by a successful strategy of increasing its presence regionally and nationally through marketing to large retailers, convenience stores, private label customers and distributors and directly to consumers on the Internet. The company has also introduced several new products in recent years, including its Joe line of coffee.
“We now have a presence in each of the 50 states and Canada and 11 countries in Europe,” Mr Morris noted.