The Specialty Coffee Association has partnered with Dubai World Trade Centre to launch an annual World of Coffee Dubai trade show at the GulfHost Show beginning March 2020.
The event will run in addition to the SCA’s annual World of Coffee show in Europe.
“Hosting a World of Coffee show in Dubai, a common gateway to the Middle East and Africa (MENA), represents an exciting opportunity to engage a market that ranges from coffee producing countries like Kenya and Yemen, to the many Arab cities where coffee serves as a key social drink,” said the SCA. “In recent years, the MENA region has seen strong growth in specialty coffee.”
GulfHost has partnered with SCA on three occasions to host the Cezve/Ibrik Championships.
In a statement the SCA said that, as part of its purpose to foster local coffee communities, launching World of Coffee Dubai “represents a significant step towards increasing engagement in the region.”