The US coffee market grew to US$87-88 billion in 2018, according to a report from the Specialty Coffee Association.
The SCA report, ‘US Coffee Market Overview 2018,’ provides an in-depth understanding of coffee retail sales in the US and explores where people buy and consume coffee.
Among the findings of the report are that most retail sales are in the ‘away from home’ segment and that away from home retail sales amounted to almost US$74 billion. Sales of coffee purchased for ‘at home’ consumption was US$14 billion.
Coffeehouses continue to be a significant place of consumption outside the home, accounting for US$26.6 billion in sales; nearly half of this amount is made up of coffeehouse sales in Starbucks branded outlets.
The data come from a variety of sources, in combination with a review of selected filings and other publicly available information, including Euromonitor, NACS, NAMA, CSP Magazine, Automatic Vending Merchandiser, Technomic Inc and IBIS World.
SCA Chief Executive Officer Yannis Apostolopoulos said, “The US coffee market offers a unique vantage point for an overview of the current coffee industry and consumer habits. We hope this report, created with data from a wide range of public sources, will provide valuable insights into what to expect in the coming months and year ahead.”
“A large-scale understanding of the coffee marketplace is essential to an overview of the coffee industry, which helps inform anyone in the coffee community. We hope this publication will support better decision-making, analysis, and understanding among coffee people and observers of the coffee industry alike,” said Peter Giuliano, Executive Director of the Coffee Science Foundation and SCA Chief Research Officer.