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INTERNATIONAL CHAINS STILL DRIVING EUROPEAN COFFEE MARKET

INTERNATIONAL CHAINS STILL DRIVING EUROPEAN COFFEE MARKET



Analysis by Allegra Group’s World Coffee Portal indicates that the European coffee shop market continues to grow.

What is claimed to be the most extensive analysis of the European branded coffee shop market ever conducted revealed that the European branded coffee shop segment remains in growth mode overall, despite a challenging economic climate across the region. 

The segment added 1,235 stores during the last 12 months to reach 37,598 stores, representing 3.4 per cent growth in outlets

A total of 26 of Europe’s 30 largest coffee shop markets expanded in the last 12 months, with 13 enjoying growth of 5 per cent of more. Romania remains Europe’s fastest growing coffee shop market, recording 28.3 per cent outlet growth.

Outlet growth in UK’s branded coffee shop market, Europe’s largest, slowed significantly to 0.9 per cent amid sustained Brexit uncertainty and dampened consumer confidence.

Turkey experienced the largest loss of branded coffee shops at -2.9 per cent. The Hungarian, Belgian, and Swedish markets contracted by 1.9, 1.8 and 1.3 per cent respectively.

The World Coffee Portal forecast that the European branded coffee shop market will reach 45,400 outlets by 2025, representing five-year growth of 3.9 per cent CAGR.

Allegra Group CEO and Founder, Jeffrey Young said, “Despite a challenging economic climate and deep consumer uncertainty, branded coffee shops continue to grow across most European markets. 

“Chain concepts are an increasingly popular option for previously traditionally minded consumers. Lifestyle and consistency factors further underpin this trend.”

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