Julius Meinl has launched an initiative to support Colombian coffee growers, with a commitment to up-skill farmers and help them achieve UTZ certification.
The Austrian coffee business hopes the new measures will increase production efficiency and quality, and improve farmers’ businesses, increasing their incomes and reducing vulnerability to market changes.
In the long term, Julius Meinl hopes to encourage young Colombians to remain in the business and ensure the passing of coffee knowledge and experience from generation to generation.
Partnering with 50 farms in the Tolima region, the wide-reaching measures will include installation of 25 coffee dryers; UTZ certification for all farms in the first year; agronomist assistance with training, monitoring and evaluation; and a school support programme to benefit the local community.
Two premium Julius Meinl blends, Poesia and Supreme UTZ, have been assigned to represent the Colombian Heritage project with seals on all their packs. Both blends contain coffee from Colombia.