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JDE AND PEET’S COFFEE TO COMBINE AND EXPLORE IPO

JDE AND PEET’S COFFEE TO COMBINE AND EXPLORE IPO



Jacobs Douwe Egberts is to combine with Peet’s Coffee and explore an IPO, creating a global leader in pure play coffee with leading positions in more than 20 major markets. 

The exploration of an IPO is a key milestone in the partnership between Acorn Holdings (which includes controlling shareholder JAB and BDT Capital) and Mondelez International. 

As part of preparing for the IPO, Peet’s Coffee Chief Executive Officer Casey Keller will become CEO of JDE Peet’s. Frederic Larmuseau, who has decided to step down from his role as CEO of JDE, will remain at JDE as a special advisor to the Board and the CEO.

Olivier Goudet, Chairman of JDE and Chairman of Peet’s Coffee said, “We are excited that Casey will assume the role as CEO of JDE Peet’s as we continue further building upon the company’s strong track record of growth and expansion.  

“We are proud of what we have accomplished at JDE and Peet’s but believe with our IPO the best years of growth and shareholder value creation are ahead of us with our newly combined company.  I want to thank Frederic for his stewardship in driving JDE’s growth and development.”

Mr Keller said, “JDE Peet’s is an exceptional business with some of the most beloved coffee brands in the world, and I am excited to lead the company in its next phase of growth. With our leading positions in many important markets, supported by all the great people in our organization, we are well-positioned to continue achieving strong long-term growth.”  

Mr Keller has been CEO of Peet’s Coffee since 2018 after 25 years of leadership roles at P&G, Heinz, Mars Wrigley, and Alberto Culver.

Depending on market conditions, the IPO is expected to be completed sometime during 2020, after which JAB expects to remain the controlling shareholder. 

JDE Peet’s will be anchored by brands such as Peet’s Coffee as well as several leading global brands, including L’OR, Jacobs Coffee, Douwe Egberts, Senseo, Tassimo, Moccona, Kenco, Pickwick and Pilão. 

The JDE Peet’s brand portfolio will include many renowned coffee brands that offer consumers a broad range of choices that include traditional roast and ground coffees, soluble coffee, on-demand systems with innovative proprietary platforms such as Senseo and Tassimo, and products compatible with other popular coffee systems.  

JDE Peet’s will be present in more than 140 countries and have revenues of approximately €7 billion, benefiting from the high growth of the coffee category in both developing and developed markets.

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