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ZEUS AND DS SMITH PARTNER TO OFFER NATIONWIDE SOLUTION FOR IRISH COFFEE CUPS

ZEUS AND DS SMITH PARTNER TO OFFER NATIONWIDE SOLUTION FOR IRISH COFFEE CUPS



Zeus, the Irish-owned packaging company, has launched a nationwide infrastructure that it claims could recycle every type of paper coffee cup in Ireland.

Through an exclusive partnership in Ireland with DS Smith, the scheme will provide recycling infrastructure to ensure the 200 million single-use coffee cups that are used and thrown away every year in Ireland do not end up in landfills.

The AIL Group, the retail group behind Abrakebabra, the Bagel Factory and the O’Briens sandwich chain, has signed on as the first customer of the scheme. The coffee cup collection boxes will be rolled out to 80 O’Briens and Bagel Factory outlets nationwide from January 2020.

“This is the solution to the problem of every coffee cup in Ireland – a complete, closed-loop system which has the capacity to recycle every type of paper coffee cup from every coffee shop, office or workplace,” said Zeus. 

“Through the Coffee Cup Recycling Scheme, we are providing that infrastructure, allowing every coffee cup in Ireland to be recycled correctly. We are calling on all businesses and customers nationwide to embrace this system, so we can work together to divert as many coffee cups as possible from going to landfill,” said Brian O’Sullivan, Owner of Zeus

The Coffee Cup Recycling Scheme provides long sought national recycling infrastructure needed in Ireland to ensure these cups do not end up in landfills. The scheme collects coffee cups nationwide from participants for recycling, using specially designed cardboard coffee cup collection boxes.

In an exclusive agreement with DS Smith, Zeus is providing this recycling solution to the Irish coffee industry, and to businesses of all types and sizes across Ireland. DS Smith pioneered coffee cup recycling at traditional recycled paper mills, allowing for the recycling of both PE-lined traditional paper hot cups and PLA-lined compostable cups into new paper packaging products. Used coffee cups collected by Zeus will then be sent to DS Smith for recycling.

As part of the partnership, Zeus will use DS Smith’s coffee cup recycling boxes, which make it easier for consumers and businesses to recycle used coffee cups.

Made from recycled paper packaging, the boxes can hold up to 700 used coffee cups. Once full, the boxes will be then be collected from businesses. To reduce the carbon footprint, Zeus will then compact the boxes and store until there is a full shipment load, before being shipped to DS Smith’s recycled paper mill in Kent, UK, for Recycling. Zeus will also be launching a dedicated website where customers can order the boxes.

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