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STARBUCKS AND NESTLÉ LAUNCH PREMIUM INSTANT COFFEE

STARBUCKS AND NESTLÉ LAUNCH PREMIUM INSTANT COFFEE



Starbucks and Nestlé have announced the launch of Starbucks Premium Instant Coffee, which will be available in Japan, China, Europe, Latin America and the Asia Pacific region.

In a statement, Starbucks said the premium instant coffee is “made with the same high-quality 100 percent Arabica beans served in Starbucks coffee houses around the world.”

It is available in a variety of choices including two black coffees, Medium Roast and Dark Roast, along with five coffees inspired by signature Starbucks beverages, including Cappuccino, Caffè Latte, Caffè Mocha, Caramel Latte, Vanilla Latte, and tea-based Matcha (Japan exclusive). 

The instant coffee will be available in supermarkets and major online platforms.

Starbucks said the global coffee alliance between the companies “continues to evolve, creating new opportunities to grow Starbucks brand presence with coffee at home and in foodservice channels, accelerate product innovation, and redefine the grocery coffee aisle.”

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