Start Date of Event:01/10/2019
End Date of Event:01/10/2019
Every year on 1 October, the world comes together to celebrate coffee and recognise the millions of people across the globe who work hard to create the beverage we all love.
Coffee has never been more popular, with an estimated 3 billion cups consumed every day. In spite of growing demand, coffee faces a dramatic crisis, as the prices that producers receive today are more than 30% below the average of the last ten years, threatening the livelihood of coffee farmers and their families.
This year we’re on a mission to help coffee farmers around the world receive a fair, living income.
The livelihoods of coffee farmers who grow and produce the coffee we enjoy are under threat. This year we are bringing the coffee community together to sign a #coffeepledge that calls for a living wage for coffee farmers.